Tag: vision vs. strategy

marketing strategy
The question of whether vision or strategy should come first is a topic of much debate in the realm of business and organizational management. Some argue that a compelling vision should precede the development of strategy. Others advocate for the formulation of a robust strategy as a precursor to defining an achievable vision. Today, we […]
black asphalt road
In business and organizational management, the terms “vision” and “strategy” are sometimes used almost interchangeably. This misuse of the terms can lead to confusion, especially with those new to business management processes. Both are essential components of a successful plan. But they serve different purposes and functions in guiding an organization. Unfortunately, many leaders don’t […]

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